Indigenous Procurement Research Series
Using custom illustration to communicate relationships.
The Indigenous Procurement Research Series is an ongoing collection of five research publications created for the Canadian Council for Indigenous Business (CCIB) in partnership with Indigenous Services Canada (ISC). As Creative Lead, I developed the visual identity and publication system, transforming complex policy research into accessible publications for government, industry, and Indigenous organizations.
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Design Concept
Drawing inspiration from Woodland art and my Cree and Métis culture, I developed a symbolic illustration system that reflects connection, collaboration, and shared progress. An eagle and robin serve as recurring visuals, while colour, typography, and layout create a cohesive identity across the series.
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The Challenge
Create a scalable publication system that could unify multiple reports while accommodating evolving content, complex data, and ongoing stakeholder revisions.
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The Process
Each report began with a review of the manuscript before developing the visual concept, cover illustration, layouts, charts, and infographics. Final publications were produced for both interactive digital and print formats, along with supporting promotional assets.
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Impact
The publication system established a recognizable visual identity for an ongoing national research initiative that continues to expand. Designed to evolve, it provides a framework for communicating complex research while supporting important conversations around Indigenous procurement and economic reconciliation.
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A Way Forward Series
Using abstract visuals to communicate economic reconciliation, equity, and inclusive growth.
A Way Forward is a four-part publication series developed in collaboration by the Canadian Council for Indigenous Business (CCIB) and the Ontario Chamber of Commerce (OCC). As Creative Lead, I developed the visual identity and publication system, transforming complex policy research into accessible publications that support conversations on economic reconciliation, equity, and inclusive growth.
The Challenge
Design a cohesive publication series while managing ongoing content revisions, multiple stakeholder approvals, and the collaborative branding of two organizations without compromising clarity or consistency.
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Design Concept
Inspired by Woodland forms, I developed a contemporary geometric visual language that symbolizes connection, collaboration, and shared progress. Organic shapes, connecting lines, and circles reinforce the series' central themes, while a blended colour palette draws from both the CCIB and OCC brand identities to reflect the partnership behind the work.
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The Process
Each report began with a thorough review of the manuscript before developing the visual concept, grid & layouts, charts, and infographics. The publication system was designed to remain flexible, allowing significant content revisions throughout production while maintaining a consistent visual identity across the series.
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Impact
The resulting publication system established a modern, scalable visual identity that communicates complex policy research with clarity and consistency. Designed to evolve across multiple reports, the series supports ongoing conversations around economic reconciliation while demonstrating the power of thoughtful editorial systems.
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